It has been great at creating a lifestyle brand and fostering a relationship with its customers by - shock, horror - giving them respect and inviting trust.
Times,Sunday Times
These included a step-by-step guide on how to create a lifestyle brand from scratch.
Times, Sunday Times
He said the plan was to define the range of goods as a lifestyle brand, which could then be stocked in high-street stores.
Times, Sunday Times
Did she always envisage herself as the glamorous figurehead of a global lifestyle brand?
Times, Sunday Times
In fact, she even set up a lifestyle brand to furnish the corporate clients who made her life so much more liveable.
The Sun