Just as people might wear a mixture of high-street and high-end clothing, so clever shoppers chop and change.

Wrap identifies five categories of goods suitable for renting: high-end clothing; glassware and tableware; tools and equipment for house and garden; vehicles; and telephone, audio and recreational equipment.

Recent expansion in the area has also brought in high-end clothing stores and the nation-wide retail venues.

There are high-end clothing stores, restaurants, bars, music stores, cafes, coffee shops, and an old-fashioned candy store.

At the same time, he had also transformed himself into a style entrepreneur, creating fashion brands, decorating hotels and selling high-end clothing and chic home furnishings.