The firm's projects, all of which apply the concept of ultra-contextuality and the genius loci, seek to enhance the surrounding area by revealing their singularity.

As with any empirical approach one should not apply the concept beyond the range of the sufficient and reliable data used for developing it.

Today, all nations use standard time zones for secular purposes, but they do not all apply the concept as originally conceived.

Other thinkers apply the concept as a symptom of herd behavior or mob mentality.

To apply this concept to products with different variants or to apply the programs to new robots, the generalization issue became a crucial point.