The insurer wrote down the goodwill value in its American operations, which is effectively its value on top of its assets.
Times, Sunday Times (2012)
The more sustainable the advantages and the more benefits they provide to the business, the higher the goodwill value is likely to be.
Times, Sunday Times (2009)
The logic of buying it before was there was some goodwill value, based on the brand.
Times, Sunday Times (2007)