He skittered around an electronic drum kit, an odd choice that jarred with the plainspoken musical spirit of the operation.

The rising popularity of the electronic drum kit, which now accounts for more than half of total sales, has also helped to broaden the market.

When making a track, he said he spends hours making loops and produces an electronic drum rhythm before adding live instrumentation.

The electronic drum used would often be more abrasive and louder in the mix than it was in the studio recordings.

With an electronic drum kit, the player hits triggering devices as a synthesizer player would strike the keys of the synthesizer keyboard.