As such, socially responsible marketing rejects all deceptive marketing practices in pricing, promotion and packaging, even if they may seem technically legal.
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Risk-based pricing can be manipulated to wield deceptive marketing practices, such as the bait and switch.
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Some shawls marketed as pashmina shawls contain wool, while other unscrupulous companies marketed the man-made fabric viscose as pashmina with deceptive marketing statements such as authentic viscose pashmina.
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