Within the field of culture they work to facilitate cultural export, artist exchange and collaborations across the arts and across borders.

Some cultural exports - whether high-brow or mass-market - gain greater acclaim abroad than at home.

Our leisure time often defines our culture, hence the stereotypes, and cultural exports are a form of soft power.

We rejoice in the masses of the average and plain, such as our 'pale and interesting' indie bands that are one of our main cultural exports.