Some schools apparently feared that they would become a magnet for special-needs pupils if they cultivated that reputation, potentially damaging their league rankings.

In order to sell books, commercial publishers may also be selective in order to cultivate a reputation for high-quality work, or to specialize in a particular genre.

He cultivated a reputation of being careful with his money, as a result of mixing with so many richer friends.

Cultivating a reputation of peace and stability was necessary, even in boisterous towns, if it were to become anything more transient than a one-industry boom town.

All those years spent cultivating a reputation for cold, grey wetness have finally paid off.