He achieved this by using a large aperture to minimise the 'depth of field' and craft an image that brought light and sharpness to the face against a blurred background.

But that would hardly fit with the freshly crafted image of sport as the great evangelical and unifying force in the new global community.

For better or worse, its finely crafted images and deadpan whimsy have no trace of anything that could have come from another director.

He crafted images that were horrifying, grim and full of his wicked sense of humour.

Throughout his short and unusual political career, he has crafted his image with what you may call intelligent design.