Analysts said that the company could command a price tag of up to $3 billion, a significant premium to its 1.3 billion market capitalisation even after the share price rally.

Even so, most analysts believe that the business would command a price only equal to about 0.5 times annual sales.

As a general rule, an aspirational brand and its products can command a price premium in the marketplace over a commodity brand.

The dolls were produced in extremely limited number and when they are marketed for sale on the collectors market they command a price of $1000 and upwards.