But these types of coercive tactics are unacceptable — especially coming from an organisation that must surely have public good at its heart.

Coercive tactics, or coercive psychological systems, are defined on their website as unethical mind control such as brainwashing, thought reform, destructive persuasion and coercive persuasion.

Knight states that coercive tactics are unlikely to permanently lower the human population, citing the fact that humanity has survived catastrophic wars, famines, and viruses.

Furthermore, it used intimidation, boycotts and other coercive tactics to maintain its monopoly.

Those who are high in agreeableness are more likely to use constructive tactics when in conflict with others, whereas people low in agreeableness are more likely to use coercive tactics.