Cigarette advertising, the profession's mainstay in the golden age, was a sensitive issue.

With the end of most cigarette advertising, and the introduction of the smoking ban, smoking rates among 11 to 15-year-olds have halved since the mid-1990s.

The pact requires manufacturers to put large health warnings on packets, as well as ban all cigarette advertising, and stop tobacco companies from sponsoring sports and music events.

I once refused to work on cigarette advertising accounts and turned down donations that would have compromised my charities.

But he was also a resolute campaigner for an end to cigarette advertising.