The books were advertised with television commercials and a catchy jingle.
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Industrial psychologists have made good use of this link between music and learning by creating catchy jingles to sell products.
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Marketing professionals may tickle the consumer's aesthetic appreciation of sassyness, sophistication, color-harmony, stylishness, catchy jingles, slogans, craftsmanship, soothingness, attentiveness, authenticity, or the related perceived experiences associated with product consumption.
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