For example, each session starts with a 'taste test', where participants blind taste a branded product and a supermarket version, looking at attitudes towards branding.

It will also ask whether you would prefer to supply a branded product, or a supermarket own-label product.

Due to cultivation of a name brand mindset, customers might believe that a name branded product (say, cereal) tastes better than a generic one.

The company has focused on branded product lines for healthcare, medical and scientific, nuclear power, solar energy and semiconductor processing.

Gulf promoted the concept of branded product sales by selling gasoline in containers and from pumps marked with a distinctive orange disc logo.