They developed a unique product that takes waste plastics and turns them into what they call a 'highperformance, asphalt binder additive'.

At the time its unique product differentiation was a red wrapper, to hide lipstick marks.

Their goal was to create an environment that would inspire their customers with both unique product and a serene atmosphere.

At this time the user will create an entirely new map output and use the customization and design features to create a unique product.

Obviously the audience and the jury were very impressed by the potential impact of this unique product.