More than a third of 1,000 people quizzed declared e-cigarettes the worst tech gadget.

Increasingly, she claims, there's less of a need to own much of anything outright, apart from tech gadgets, so we are all going to practise micro-ownership.

New cars, multiple foreign holidays, gym club membership, the latest tech gadgets, delayed parenting and a busy social life are the norm and are clearly a priority for them.