Hold on, purists will say, sponsoring news programmes fatally undermines their editorial integrity.
Times, Sunday Times (2009)
For example, alcohol brands are not allowed to sponsor children's programmes.
Times, Sunday Times (2006)
On the other hand she has displayed genuine concern for the state of the rainforest back home, sponsoring a programme for reforestation in Brazil that has so far planted more than 1m new trees.
Times, Sunday Times (2015)