The journalistic nickname was inspired by the millions of lights on theater marquees and billboard advertisements that illuminate the area.

With extended periods of high visibility, billboard advertisements provide advertisers with significant impact on commuters.

The right-field fence was originally covered in various billboard advertisements, but in later years was painted a solid dark color.

It updated its marketing in 2006 to encourage new customers, changing the design of its highway billboard advertisements to include images of menu items.

His extensive and well-funded election campaign, featuring newspaper, television, and billboard advertisements, attracted national attention.