It will take at least a generation to repair and rebuild the economic and social norms of life in the areas most affected by the crisis.
Times, Sunday Times (2014)
As a society we have allowed ourselves (and younger people in particular) to experience being under the influence of alcohol as a social norm.
Times, Sunday Times (2008)
He also wants parenting classes, provided by voluntary organisations, to become the social norm.
Times, Sunday Times (2015)