Middle-aged workers have high employment rates so are not seen as a great social concern.

Far from being in opposition, evangelism and social concern are complementary.

First, as boomers reach middle age, they raise the level of social concern for the family.

Balances evangelism with social concern.

The winners must demonstrate how they combine social concern with hard-nosed business savvy; they will need to show their aspirations are built on a sound financial and practical structure.