They argue that he has been working furiously to keep staff from leaving by maintaining their morale and to reassure clients to stick with him.

Beauticians are told to share experiences of smears to reassure clients and to give tips for making them more comfortable.

But, despite the shares dropping two-thirds in a year and another 5 per cent yesterday to 97½p, most investors want him to stay for now and reassure clients.

He became known for reassuring his clients by praising each remedy's efficiency and leaving a small positive notice with each given medication.

Prompt guidance can be offered to reassure consumers over the phone, or on company websites.

Answers are urgent to reassure consumers and restore faith in the system.

He says it could introduce regulations to govern exploration and production to reassure consumers.

If businesses, either individually or as a group, are able to implement audit systems backed up by credible quality marks that effectively reassure consumers, this too will make a difference.

Dolphin safe labels attempt to reassure consumers that fish and other marine products have been caught in a dolphin-friendly way.

It's no way to look like you're in charge or to reassure customers.

The bank was forced last year to set out its principles to reassure customers concerned over its new ownership structure.

This disparate regulatory structure meant that no person of authority came forward to make the clear statement necessary to reassure customers.

It came after a difficult few days for the bank which was forced to reassure customers their valuables and savings were safe.

Much like the system for forwarding mail, it will reassure customers that direct debits will not be missed.

Aviation analysts believe that these new entrants may struggle to reassure passengers and attract airline customers, given their relative lack of experience and safety record.

He tried to reassure passengers by saying that the airline's chief executive was on his way.

He was wheeled out to reassure passengers that they were perfectly safe despite the very clear evidence that their pilot was out of his skull: bloodshot eyes, slurred speech.

Are they the duo to reassure passengers?

Several airlines flying similar aircraft rushed to reassure passengers that they used a different sensor.

Yesterday uniformed cops made door-to-door visits to reassure residents in the area.

Officers patrolled the local area to reassure residents.

The police helicopter left the scene at about 5pm with patrols carried out to reassure residents.

He sought to reassure residents by putting extra police on patrol.

That did little to reassure voters.

It allowed for disputes to be settled without admission of guilt or liability and was intended to reassure voters that verifying their signature would not lead to criminal consequences.

Now, he must go further and reassure voters who want to believe him, but are afraid.