Damp-proofing or waterproofing materials are typically applied to outside of the basement wall.

There are rectangular windows in the exposed basement wall.

Of course, there are times and places where you definitely do not want to infiltrate, such as near a retaining wall or a basement wall.

The ground next to the basement must be graded such that water flows away from the basement wall.

There are draining membranes that can be applied to the outside of the basement that create channels for water against the basement wall to flow to the foundation drains.