glo·cal·i·za·tion 
(glō′kə-lĭ-zāshən)
(glō′kə-lĭ-zāshən)n.
1. The adaptation of globally distributed goods, services, or publications in order to make them suitable for local needs.
2. The modification of imported cultural practices and ideas to conform with local norms.
[Blend of GLOBALIZATION and LOCALIZATION.]
glocal·ize′ v.