gail·lar·di·a 
(gə-lärdē-ə)
(gə-lärdē-ə)n.
Any of several plants of the genus Gaillardia of the composite family, native to the Americas, widely cultivated for their large red, yellow, or bicolored flower heads. Also called blanket flower.
[New Latin Gaillardia, genus name, after Gaillard de Marentonneau, 18th-century French botanist.]