ef·front·er·y 
(ĭ-frŭntə-rē)
(ĭ-frŭntə-rē)n. pl. ef·front·er·ies
Brazen boldness; presumptuousness.
[French effronterie, from effronté, shameless, from Old French esfronte, from Vulgar Latin *effrontātus, alteration of Late Latin effrōns, effront- : ex-, ex- + frōns, front-, front, forehead.]