urge 
(ûrj)
(ûrj)v. urged, urg·ing, urg·es
v.tr.
1. To force or drive forward or onward; impel.
2. To entreat earnestly and often repeatedly; exhort.
3. To advocate earnestly the doing, consideration, or approval of; press for: urge passage of the bill; a speech urging moderation.
4. To stimulate; excite: "It urged him to an intensity like madness" (D.H. Lawrence).
5. To move or impel to action, effort, or speed; spur.
v.intr.
1. To exert an impelling force; push vigorously.
2. To present a forceful argument, claim, or case.
n.
1. The act of urging.
2.
a. An impulse that prompts action or effort: suppressed an urge to laugh.
b. An involuntary tendency to perform a given activity; an instinct: "There is a human urge to clarify, rationalize, justify" (Leonard Bernstein).
[Latin urgēre.]