pimp 
(pĭmp)
(pĭmp)n.
One who finds customers for a prostitute; a procurer.
v. pimped, pimp·ing, pimps
v.intr.
1. To serve as a procurer of prostitutes.
2. To compromise one's principles, especially in promoting the interests of another, for personal gain: politicians pimping for campaign contributors.
v.tr.
To customize or adorn, often garishly: pimped his car.
[Origin unknown.]