com·mod·i·fy 
(kə-mŏdə-fī′)
(kə-mŏdə-fī′)tr.v. com·mod·i·fied, com·mod·i·fy·ing, com·mod·i·fies
To turn into or treat as a commodity; make commercial: "Such music ... commodifies the worst sorts of ... stereotypes" (Michiko Kakutani).
[COMMODI(TY) + -FY.]
com·mod′i·fia·ble adj.
com·mod′i·fi·cation (-fĭ-kāshən) n.