per·son·al·ize 
(pûrsə-nə-līz)
(pûrsə-nə-līz)tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1.
a. To render personal rather than impersonal or purely professional: personalized the doctor-patient relationship.
b. To make or alter so as to meet individual needs, inclinations, or specifications: personalize a drug regimen; personalize emails to potential customers.
c. To have printed, engraved, or monogrammed with one's name or initials: personalized the bath towels.
2. To take (a general remark or characterization) in a personal manner.
3. To attribute human or personal qualities to; personify: "songs from the fifties and sixties that personalized automobiles by giving them names" (Christopher Hitchens).
per′son·al·i·zation (-lĭ-zāshən) n.