sen·sa·tion·al·ize 
(sĕn-sāshə-nə-līz′)
(sĕn-sāshə-nə-līz′)tr.v. sen·sa·tion·al·ized, sen·sa·tion·al·iz·ing, sen·sa·tion·al·iz·es
To present in a manner intended to arouse curiosity or broad interest, especially through the inclusion of exaggerated or lurid details: news accounts that sensationalized the crime.
sen·sation·al·i·zation (-lĭ-zāshən) n.