ad fem·i·nam 
(ăd fĕmĭ-năm′, -nəm)
(ăd fĕmĭ-năm′, -nəm)adj.
Appealing to irrelevant personal considerations concerning women, especially prejudices against them. See Usage Note at ad hominem.
[Latin ad, to + fēminam, accusative of fēmina, woman.]
ad femi·nam′ adv.