| 释义 |
cross-sell, v. Business (orig. and chiefly Banking) and Marketing.
Brit. |krɒsˈsɛl|, U.S. |ˈkrɔsˈsɛl|, |ˈkrɑsˈsɛl|
[‹ cross- comb. form + sell v., after cross-selling n.]
intr. and trans. To sell or attempt to sell an additional product or service to an existing customer.
1972Bankers Mag. Winter 55/1 The best products for new bank services come from cross selling [to] those customers who already have one type of relationship with the bank. 1976Business Week (Nexis) 10 May 103 It also lets his supervisor tell..how effectively he is cross-selling other banking services, and whether his results are in line with his efforts. 1985Mail on Sunday 3 Mar. 47/5 Big societies..are ideally placed to cross-sell every conceivable financial service. 1995Marketing 6 Apr. 10/2 If the manufacturers held accurate customer data, they could anticipate the point of obsolescence and make a new sale, or upgrade and cross-sell on the existing machinery. 2000M. Baghai et al. Alchemy of Growth iv. 52 Could other existing products or services be cross-sold to current customers of core products? |