| 释义 |
ˈmark-up
[f. the vbl. phr. to mark up: see mark v. 2 c, 7 f.]
1. The amount added by a retailer to the cost price of goods to cover overhead charges and provide profits.
1920P. I. Carthage Retail Organization & Accounting Control ii. 44 The mark up of merchandise refers to the percentage or the amount of money added to the cost in order to obtain the selling price. 1931J. F. Pyle Marketing Princ. xx. 518 Mark-up is..the difference between the marked price of the merchandise, at retail, and the cost of merchandise bought. Thus the mark-up represents the gross margin that is hoped for. 1936Economist 22 Feb. 422/1 The ‘mark up’ (retailers' margin) is evidently adequate to provide relatively stable earnings on a stabilised capital investment. 1957Times 19 Aug. 9/2 Shops often add to the price which they pay for their merchandise to manufacturers and wholesalers a percentage ‘mark up’ of 30 or 40 per cent. 1965Spectator 22 Jan. 116/3 A big, new market for poor-quality materials and an even larger mark-up where the garments are supplied ready-made. 1972M. Woodhouse Mama Doll xiii. 175 The estimated value of the items on the inventory is somewhere around fifty-five million pounds... Allowing a hundred per cent markup on sale, that would make their wholesale value some twenty-seven million pounds. 1974Times 7 Feb. 20/8 The exorbitant mark-up imposed by European booksellers.
2. a. In the preparation of text for printing, typesetting, etc.: the process or result of writing instructions on lay-out, style, and other matters, in a code convertible by the compositor or typesetter.
1973A. Davis Graphics iii. 74 The type mark-up by which the designer conveys his instructions to the compositor is one of the essential tools of the trade. 1986Bookseller 7 June 2275/1 Traditionally, copy preparation and typographical markup have involved the use of a large, rather ill-defined set of words, abbreviations and signs.
b. Computing The process of assigning tags to the various elements of a text, indicating the nature of each in relation to the structure of the text; the tags so assigned.
1980IBM Tech. Disclosure Bull. 5130 A program which generates a report from machine-readable data does not insert format-related information directly into its output, but instead inserts GML (Generalized Markup Language) tags into the output file to describe significant data items. 1985New OED System Design (Oxf. Univ. Press) 2 Since structural information is only partially contained in the text captured by the keyboarding contractor, structural mark-up will be generated and inserted by the system. 1986P. R. King in G. Coray et al. Text Processing & Document Manipulation 189 Mark-up in W consists in specifying a document as a hierarchy of nested components. 1986Computer Jrnl. XXIX. 193/2 The basic principle is that of the generic markup of the structural elements of a document, their manner of presentation being a separate matter. |