释义 |
promotional, a.|prəʊˈməʊʃənəl| [f. promotion + -al.] Promotive; of or pertaining to promotion (usu. sense 2) or promoters; relating to advertising.
1922Universalist Leader 13 May 4 Experience has disclosed that emotional contributions are promotional of the very poverty we had felt moved to alleviate. 1926Publisher's Weekly 22 May 1675/1 As a further promotional step the..Company is displaying a letter commenting on its service. 1935Sun (Baltimore) 10 Jan. 11/5 Consolidated Gas picked up more than a point on hopes of an amicable adjustment of its rate controversies with the regulatory authority through adoption of a ‘promotional’ schedule of charges. 1950Sport 22–28 Sept. 14/1 A promotional ‘war’ seems certain over the privilege of staging a fight with Lee Savold. 1959Sociometry Sept. 273 Some effects of promotional frustration on employees' understanding of, and attitudes toward, management. 1960W. Taplin Advertising i. 12 Some of the ideas involved in advertising..the complex of promotional activities of which they form part. 1963Guardian 2 Feb. 12/7 What about that for promotional literature? 1978Incorporated Linguist Summer 60/3 Nearly twenty years ago, a totally unknown mineral water gained national fame in France through a relatively inexpensive and brilliant promotional campaign relying solely on the slogan ‘Bébé aime Charrier’ originally spelt ‘B.B.’ thus capitalizing instantaneously on the tempestous Bardot–Charrier romance. 1980Bookseller 12 Jan. 165/2 His publishers' promotional machinery was faultlessly efficient. |