| 释义 |
informercial, n. Broadcasting (orig. and chiefly U.S.).|ɪnfəˈmɜːʃəl|
Also infomercial, infommercial.
[Blend of information n. + commercial n. 2.]
An advertising film (usu. shown on television) which promotes a product, service, etc. in an informative and purportedly objective and spontaneous style. Cf. advertorial n.
1981Christian Science Monitor 16 Apr. 11/3 Educational commercials, or so-called ‘informercials’..are attracting much interest. J. Walter Thompson has been producing several at its own expense. 1981Harvard Business Rev. Sept.–Oct. 26/1 This hour-long program has a talk-show format in which promoters of products appear as guests for 10 minute periods. Even if the viewer is aware that the guest is paying for the ‘infomercial’, the product information gains a degree of legitimacy from the format. 1984Marketing & Media Decisions Feb. 112/2 We produced an infommercial for the Mustang. In a casual and believable manner, champion driver Rob McFarlin explained why Mustang was his car of choice. 1986Chicago Tribune 25 Dec. v. 9c/4 The informercials will be ads that will tell you about, say, your camcorder. 1991Time 17 June 71/3 The Federal Trade Commission has cracked down on a handful of infomercials for unsubstantiated claims. |