| 释义 |
upsell, v. Marketing (orig. U.S.).
Brit. |ˈʌpsɛl|, |ʌpˈsɛl|, U.S. |əpˈsɛl|, |ˈəpˌsɛl|
[‹ up- prefix + sell v. With sense 2 slightly earlier upselling n.]
1. trans. To sell for a higher price than previously offered; to increase the price of. rare.
1956Investig. of Housing, 1955 (U.S. House Comm. on Banking & Currency: Subcomm. on Housing) VII. 99 They have got to advertise their product on the basis of quality and not gimmick prices merely to get their foot in the door and then upsell the job.
2.
a. intr. To attempt to persuade a customer to buy something additional to or more expensive than the intended original purchase.
1978Winnipeg Free Press 15 Dec. 17/4 S. C. Carroll..said his company does not upsell. 1987New Hampshire Business Rev. (Nexis) 19 June 12 Personal communication affords a great opportunity to upsell—to create sales. 2000N.Y. Times 21 Aug. c8/4 The merchant might respond with promotional offers, or efforts to ‘upsell’ by adding features to the product.
b. trans. To attempt to persuade (a customer) to buy something additional to or more expensive than the intended original purchase; to sell (a product) using this technique.
1987Crain's Chicago Business 9 Mar. 67/1 Customers often end up ordering more expensive arrangements than they'd planned. ‘We are trying to upsell people.’ 1995Direct Marketing (Electronic ed.) Aug. 40 It is far cheaper to upsell a current customer than it is to acquire a new one. 1999N.Y. Times (Nexis) 28 June c4/4 The average amount of an order is typically higher when customer service representatives assist in sales because they can ‘upsell’ additional items to potential customers. 2005Guardian (Nexis) 25 Oct. 33 They might ‘upsell’ singles to doubles with such satanic whispers as ‘why not make that a double?’. |