| 释义 |
ˈupscale, a. U.S.
[up prep.2]
At the higher end of a (social) scale; superior, of a high quality; ‘up-market’.
[1945Newsweek 2 Apr. 68/2 The Mullikin selling method, which he called ‘upscaling’, aimed to build up the idea that prefabricated houses were rich-looking, comfortable and permanent.] 1966One Hundred Basic Media Terms Defined (Batten, Barton, Durstine & Osgood Inc. Media Dept.) 15 Downscale is a term used to describe a market or audience with above-average representation at the lower end of the socio-economic scale. Its opposite is ‘upscale’. 1975New Yorker 1 Dec. 44/1 A lot of advertising people don't think jazz fans have that all-important rage to consume. They don't think the jazz audience is ‘up-scale’ enough. 1977P. Strevens New Orientations Teaching of English xiii. 163 The up-scale lab has all typical facilities, plus full remote control of each student machine. 1983Chicago Sun-Times 24 Nov. 110 ‘20-20’ generally finishes behind ‘Hill Street’, whose up⁓scale audience it shares. 1984Christian Science Monitor 2 Mar. 10/4 He cites Chi-Chi's Mexican restaurants as appealing to customers who want a bit more upscale atmosphere. |