| 释义 |
ˈup-market, a. and adv.
Also (esp. adv.) up-ˈmarket.
[up prep.2]
A. adj.
1. Of merchandise, etc.: characteristic of or designed for the more expensive end of the market; superior, expensive, ‘quality’.
1972Times 28 June 14/4 Glass has still, apparently, a more up-market image than plastic. 1974Daily Tel. 17 Sept. 6 An ‘up-market’ {pstlg}1,950 version of the Austin Allegro, hand-finished by the Vanden Plas coachbuilders. 1976Daily Mail (Hull) 30 Sept. 18/3 Sarila Kitchens are the ultimate in luxury and design. Naturally, they are also up-market in price. 1980National Times (Austral.) 24 Aug. 4/3 Franchised lines, apart from the usual T-shirts, badges, posters and dolls run up to a range of $200 couturier ensembles and an upmarket line of cosmetics.
2. transf. and fig.
1976Listener 6 May 584/1, I cannot allow other people to have all the most up-market remarks. 1979Early Music Jan. Suppl. 13/3 Trust House Forte's up-market evenings..are presenting several early music groups in 1979. 1981Times Lit. Suppl. 30 Jan. 117/5 Linguistic shamanism is respected, for there have been some distinguished practitioners. Sir Ernest Gowers was an up-market shaman. So was H. W. Fowler.
B. adv. Towards the more expensive end of the market. Also transf. and fig.
1975Daily Tel. 12 Apr. 12/4 Lyons-Tetley go up-market a bit with their Red Label and Orange Label [tea]. 1978South China Morning Post 24 Nov. 14/7 Protectionism will increase in European Common Market countries so that Hongkong will have to diversify upmarket. 1980Times Lit. Suppl. 24 Oct. 1206/2 Even the secessionist New English Art Club moved up-market to become a nursery for the Academy, with its paintings of..the pleasing and the picturesque. 1983Daily Tel. 14 Mar. 11/8 Slightly upmarket of the rest of the channel's evening fare, Omnibus (BBC-1) has settled for an Everyman figure..as presenter. 1984W. Golding Paper Men xi. 125 To contemplate the nature of predestinate insects or, moving up-market, Lobsters and crabs.
Also as v. trans., to raise the standing of (a product) in the market, esp. by advertisement or actual improvement. Hence up-ˈmarketing vbl. n.
1972Times 25 Aug. 7 Mathew Clark wants to upmarket Noilly Dry French, plugging heavily the drink's provenance compared with that of Italian Martini and Cinzano. 1975Listener 4 Dec. 735/3 Leyland..decided the group's future lay in..improving its cars and charging more for them... It would take a lot of up-marketing to keep it [sc. Leyland] at even half its present size. 1977Daily Mirror 21 Mar. 12/2 The British Sausage Bureau, in short, is trying to up-market its succulent product. 1980Times Lit. Suppl. 19 Sept. 1030/4 In 1819 Harris, now joined by his son, sensed the way trade was going and boldly up-marketed his nursery books still further. |